SOFT SAVING: REDEFINING FINANCIAL WELLNESS FOR GEN Z

Soft Saving: Redefining Financial Wellness for Gen Z

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, financial success adhered to a familiar pattern: gain progressively, conserve aggressively, get a home, and prepare for retirement. However Gen Z is coming close to money with a fresh viewpoint. Rather than concentrating only on long-term build-up, this generation is prioritizing ba

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